China International Design Fashion Design in Milan freeze event
Tuesday, December 14th, 2010 April each year, designers around the world are flocking to Milan – for a furniture design exhibition here.
Established in 1961, Milan Design Fair is known as one of the world’s three major furniture exhibition. The earliest time, the exhibition aims to trade, as the world increasingly frequent exchanges in recent years, Milan exhibition design profession has evolved more event. During the exhibition in Milan to become lovers of each design pilgrimage, held various design activities constitute “Milan Design Week.”
Milan exhibition gathering many Chinese people every year, but many Chinese pictures show in Milan and then go back to the practice of the production went ahead to how China’s design is not popular in Italy. However, in recent years with the increasing emphasis on design in China, more and more Chinese companies involved in Milan exhibition.
This first appeared in the association of multinational companies take the international route. In 2008, with the design of the Olympic torch, Lenovo’s design team for the first time landed on the Milan design exhibition, followed a year, Lenovo will bring the latest products to participate in Milan design exhibition. For Lenovo, participate in the annual design exhibition in Milan, CES promote Lenovo to the world such as design and product way. However, this association was more to the realm of the transnational corporations, can not be generally representative of the Chinese design.
Then went to Milan that has a government background of the Beijing Industrial Design Centre. In 2009, it came with and the Italian design magazine “ABITARE” cooperation, “Chinese design market” (CDM) program, came to Milan. As an incubator for design firms, the Beijing Industrial Design Center has nurtured many of today’s design community in China a good momentum of development companies, such as Vision China, Rococo industrial design company.
It is the world’s furniture, accessories, lamps popular benchmark.
“Designed in China market,” the government has plans to build the equivalent of a foreign design companies and businesses trading platform, on the one hand to the international design agency procurement design, on the other hand the design of the Chinese sold outside the country. The lack of experience, Beijing Industrial Design Center in Milan, the first effective use of the words of director Chen Dongliang is “not expected good.”