According to “Women’s Industrial District, Shenzhen brand from 2008 to 2012 master development plan” and related sub-planning takinglouis vuitton
into account the Shenzhen Women’s resource conditions, Industrial Foundation and brand building of the systemic and complex nature of women’s industrial area of Shenzhen Suzao fashion brands implementation of “three steps”, has three specific objectives.
Women shaping the fashion industry in Shenzhen First regional brand, create a “Women of all fashion.”
This step will be divided into three stages: the first stage of 5 to 10 years in China as an affect, “Women, Shenzhen, China fashion capital” of the regional brand, to achieve by the fashion She Ji Zhi Zao base to upgrade trading center display changes the secondary industry from production to fashion creative transformation of tertiary industry; the second phase is 10 to 20 years, step by step the Shenzhen Women’s internationalization process of regional brands to expand the China (Shenzhen) International Brand Clothing & Accessories Fair and Shenzhen International Fashion Week’s influence, encourage and guidelouis vuitton luggage
enterprises in Shenzhen women’s brands to the world; third phase is 20 to 30 years, started in the Asia Pacific region, “Shenzhen Asia-Pacific Women fashion capital” of the pan-regional brand to fashion Women in Shenzhen design form a unique mature style, leading the fashion trend in Asia, among the ranks of the world’s fashion capital.
Second, foster a number of corporate and product brand women’s fashion.
The next 5 years, the Shenzhen Women strive to add 10 well-known trademarks in China, China Top Brand 5, Guangdong Famous Brand 30, 15 brand-name products in Guangdong Province, the new clothing quality system certificate 200. The Government will focus on revenues of 500 million yuan to support more than four women’s fashion industry business development group, and women’s brands into the country Top 10. Meanwhile, 10 enterprises selected for support as the industry leader in 5 years revenues from 300 million to 500 million yuan; select 30 potential enterprises as the backbone of enterprise training in 5 years revenue of 1 billion.
Third, women’s fashion industry to promote Shenzhen’s international regional brand.
According to the plan, the city would encourage women’s enterprise in the overseas registered trademark, and to own brand names. Strong focus on supporting exports, there own brand-based businesses, to create a number of “famous brand of Chinese exports,” Export training from 30 to 50 leading enterprises, boosting regional brands to achieve brand objectives.
The next 5 years, basically brand export enterprises to be able to use the “Shenzhen fashionable ladies” of the regional origin marking, to improve the regional brand awareness and influence. Try 2012, Shenzhen fashion clothing brand own-brand products into the corporate France, Italy, Britain, the United States, Japan and other powers of the high-end apparel market; enterprises in over 50 countries overseas registered trademarks of 3,000 times to its own brand of foreign sales more than 80 companies.
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What regional brands
Regional brand is that in a particular industry within the colony region, based on local natural factors and human factors that have formed a certain scale, a certain capacity, a certain market share and influence Deng Youshi of industries and products, and Gai industries and products high visibility and reputation, to form a regional group known brand enterprise integrated brand or industry. If Jingdezhen ceramics, Italian leather, Paris Fashion, Swiss watches.
】 【Experts
Forward-looking planning
And operability
In the municipal Bureau of Trade and Industry hosted a “Women in Shenzhen Regional Brand Planning Report” for discussion by experts at the meeting, experts fully affirmed the industry in Shenzhen on the women’s in-depth investigations and studies, that the Shenzhen Women brand planning based on industry, regional situation, consider the next 5 years, fashion trends and characteristics of the overall development, planning out the next five years, the direction of the Shenzhen Women industries and how to establish a modern business model, a series of measures and methods, with high starting point and forward-looking.
Experts pointed out that a large number of research areas based on the formulation of goals and brand building ideas, on the Shenzhen Women’s long-term healthy development of the industry has some significance. Detailed planning measures system, distinct characteristics, can exercise strong. They believe that the next 5 years, Shenzhen Women regional brand planning, industry development in line with Women, also in line with the reality of corporate branding needs. Improve the implementation of this plan, the promotion of women’s industrial upgrading in Shenzhen, brand value and brand enhancement of the process of internationalization, is of great significance. Also nurturing for the future of Shenzhen Women provided an important basis for industry to meet the industrial upgrading and the principle of scientific concept of development.